GEO Consulting

GEO puts your business where
AI search answers questions.

Generative engine optimization (GEO) positions your business inside ChatGPT, Perplexity, Gemini, and Claude responses – not just in Google's ten blue links. I delivered 111% LLM referral growth for LiveLink AI over 4 months.

Discuss Your GEO Campaign → View GEO Case Study

The Opportunity

Search has split into two distinct channels.

Generative engine optimization is the discipline of structuring content so that AI platforms – ChatGPT, Perplexity, Google Gemini, and Claude – cite, reference, or recommend your business when users ask relevant questions. Unlike traditional SEO, which targets ranking positions in search result pages, GEO targets citation inclusion in AI-generated responses. These are different systems governed by different signals. A business can rank on page one of Google and still be completely absent from AI answers on the same topic.
AI-assisted search is not replacing Google overnight. But it is already the first touchpoint for a growing segment of business buyers. Perplexity processes millions of queries daily. ChatGPT's search-enabled responses are influencing purchasing decisions in technology, professional services, healthcare, and eCommerce. Gemini is embedded in the most-used productivity suite in the world. The businesses that establish AI citation authority now will hold a structural advantage that compounds as adoption grows.
I was running GEO campaigns while most consultants were still debating whether the category was real. My work with LiveLink AI, a Google-backed startup, produced a 111% increase in LLM referral sessions – from 584 to 1,232 – over four months. The methodology behind that result is what I apply to every client campaign.

Campaign Result

111%

LLM referral growth for LiveLink AI over 4 months of combined SEO and GEO execution.

584 → 1,232 LLM referral sessions

Read the Full Case Study →

What's Included

A complete GEO campaign covers every layer of AI visibility.

01

AI Platform Audit

Systematic evaluation of how ChatGPT, Perplexity, Gemini, and Claude currently interpret and represent your business. Identifies where you appear, where you're absent, and what competitors are being cited in your category.

02

Content Architecture Restructuring

Restructuring existing content into passage-level, self-contained answers that AI retrieval systems can extract and cite. Each passage is built to stand alone as a citable answer to one specific question – the format AI synthesis prefers.

03

E-E-A-T Signal Strengthening

AI platforms weight authority signals heavily. This includes verifiable author credentials, structured data (Schema.org), citation of original research, and content that demonstrates first-hand experience – not generic information available everywhere.

04

Query Fan-Out Coverage

Covering the head term and every realistic sub-query an AI tool or user would ask around your topic. A business that answers only the main question misses the long-tail AI queries where citation is easiest to win and buyer intent is highest.

05

Schema Markup Implementation

Deploying Organization, Service, FAQPage, Person, and Speakable schema to give AI crawlers explicit, machine-readable signals about your business, its services, and the most citable passages on each page.

06

Ongoing Monitoring and Refinement

Tracking AI citation frequency across platforms monthly, adjusting content based on actual retrieval patterns, and responding to changes in how each AI platform indexes and synthesizes information. GEO is not a one-time implementation.

Process

How a GEO campaign is built.

01

Deep Audit

Audit of current AI platform positioning, competitive citation analysis, content gap identification, and benchmarking across the platforms your prospects use most. This phase produces the strategic foundation for everything that follows.

02

Strategic Implementation

Content restructuring, schema deployment, E-E-A-T strengthening, and query fan-out expansion. Every change is made with a specific AI retrieval signal in mind – not general "content improvement" advice.

03

Ongoing Optimization

Monthly monitoring of AI citation frequency, response tracking across platforms, competitor analysis, and iterative refinement as AI platforms update their retrieval logic. GEO requires continuous attention as the ecosystem evolves.

Who This Is For

GEO delivers the clearest ROI for these types of businesses.

Technology and SaaS companies where buyers research solutions through AI tools before ever visiting a vendor website. If a prospect asks ChatGPT "what's the best tool for [your category]" and you're not in the answer, you don't exist for that buyer.
Professional services firms – legal, accounting, consulting, marketing – where credibility and expertise are the primary purchase signals. AI platforms cite authoritative sources. If your firm isn't cited when prospects ask AI tools about your specialty, a competitor that is cited will get the call.
Healthcare and medical practices where patients increasingly use AI tools to research symptoms, treatments, and providers before booking an appointment. AI visibility in this space requires careful E-E-A-T structuring that balances authority with compliance requirements.
eCommerce businesses targeting buyers who ask AI tools for product recommendations before visiting a retailer. "What's the best [product] for [use case]" queries are heavily AI-assisted for informed purchase decisions, and GEO can position your product category mentions inside those answers.

Related Services

GEO works best alongside these.

SEO Consulting

Domain authority and technical SEO health directly support GEO citation authority. The two are complementary.

Learn About SEO →

AI Content Writing

Content structured for AI retrieval from the ground up – passage-level, E-E-A-T compliant, and citation-ready.

AI Content Writing →

Web Design & Development

Technical site architecture and schema implementation are GEO prerequisites. Site structure matters for AI crawlers.

Web Design →

FAQ

Common questions about GEO consulting.

Generative engine optimization (GEO) is the practice of structuring, writing, and positioning content so that AI-powered search platforms – including ChatGPT, Perplexity, Google Gemini, and Claude – cite, reference, or recommend your business when users ask relevant questions. Unlike traditional SEO, which targets ranking positions in search result pages, GEO targets citation inclusion in AI-generated responses. The two are complementary: strong traditional SEO authority supports GEO, but GEO requires additional structural and semantic strategies that SEO alone doesn't address.
Traditional SEO focuses on ranking in Google's ten blue links. GEO focuses on being cited inside AI-generated answers. The ranking signals are different: GEO rewards structured, passage-level content that directly answers specific questions, high E-E-A-T signals (author credentials, citations, verifiable data), and content that AI models can quote without modification. A page can rank on page one of Google and still be invisible to Perplexity – and vice versa. The most effective strategy addresses both simultaneously, which is what my campaigns are built to do.
GEO results can appear faster than traditional SEO because AI platform indexing cycles are not as slow as Google's ranking algorithm updates. In the LiveLink AI campaign, LLM referral sessions grew from 584 to 1,232 over four months, a 111% increase. That said, timelines vary based on the domain's existing authority, how content is currently structured, and how competitive the target topic is across AI platforms. Most clients see measurable improvements in AI citation frequency within 60 to 90 days of implementation.
Effective GEO campaigns target the platforms where your specific audience searches. For most business audiences, that means ChatGPT (OpenAI), Perplexity AI, Google Gemini, and Claude (Anthropic). Each platform uses different retrieval and synthesis approaches, so a single content structure doesn't uniformly satisfy all of them. My GEO strategy accounts for the behavioral differences between these platforms, optimizing content structure and semantic signals for the platforms most likely to send qualified traffic to your business.
Yes. Google ranking and AI citation are different signals governed by different systems. A business that ranks on page one for a query may still be completely absent from Perplexity's answers on that same topic, because Perplexity retrieves content based on its own indexing and synthesis criteria. As AI-assisted search continues to grow, businesses that rely solely on traditional Google rankings are increasingly at risk of losing discovery to competitors who have invested in GEO. The businesses that invest in GEO now will hold a significant structural advantage when AI search becomes the dominant first touchpoint for buyers.

Limited availability

Start your GEO
campaign now.

The businesses investing in GEO today will be the ones AI platforms recommend tomorrow. Spots are limited each quarter.

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