About

The consultant who built GEO
before it had a name.

I'm an SEO and GEO Consultant with 7+ years and 50+ websites. Former SEO and GEO Manager at Pearl Lemon. Founder of SEO Agency Qatar. Working with businesses worldwide to establish visibility across both traditional search and generative AI platforms.

Farman Rind, SEO and GEO Consultant with expertise in AI search visibility and traditional SEO

Background

Who I am and how I work.

I'm an SEO and GEO Consultant with 7+ years of experience and a track record across 50+ websites spanning SaaS, eCommerce, healthcare, real estate, education, and professional services. My approach combines proven SEO fundamentals with advanced GEO strategies that position businesses where AI engines find and cite authoritative sources.
I worked directly with LiveLink AI, a Google-backed startup, delivering measurable SEO and GEO growth when most consultants hadn't yet engaged with a generative engine. Through targeted GEO optimization and content restructuring, I increased LLM referral sessions by 111% (from 584 to 1,232) over four months. That campaign is documented in this case study.
I work with a limited number of clients each quarter to ensure each business receives focused attention. No account managers, no handoffs – I own the entire campaign from strategy to execution. That structure is intentional: it's how measurable outcomes get built.
Languages Urdu, English

Experience

Where I've worked and what I built.

Oct 2025 – Feb 2026

SEO & GEO Manager

LiveLink AI

  • Led SEO, GEO, and CRO strategies to improve organic visibility, user engagement, and conversions across search engines and AI platforms.
  • Increased LLM referral sessions by 111% (584 to 1,232) over four months through targeted GEO optimization and content restructuring.
  • Optimized content for generative-AI indexing using structured formats and semantic enrichment, refined based on performance data and evolving search patterns.

Jan 2024 – Jan 2026

SEO Manager

Pearl Lemon Group

  • Led SEO strategy and implementation for 50+ websites spanning legal, catering, PR, and event management sectors.
  • Worked on GEO-focused projects aimed at increasing visibility on AI platforms including ChatGPT, Perplexity, Gemini, and Claude.
  • Increased lead generation for a catering website from zero to five qualified inquiries per day.
  • Developed monthly reporting frameworks linking search KPIs directly to qualified lead outcomes and business revenue impact.
  • Mentored junior SEO staff on audit protocols and campaign structuring.

May 2021 – Sep 2024

SEO Specialist

Icreativez Technologies

  • Delivered technical SEO improvements and content strategy for B2B SaaS, education, and healthcare clients.
  • Increased organic traffic by 40% for a SaaS client by improving site structure, refining content plans, and optimizing crawl paths.
  • Partnered with internal SEM specialists to share keyword insights and identify content gaps in PPC landing pages.

Skills

Technical and strategic capabilities.

Emerging Search

AI-based Ranking Tactics, Generative Engine Optimization (GEO), ChatGPT and Claude Prompt Visibility, Perplexity/Gemini Query Behavior Analysis, Search + AI Integration

Search Strategy

Integrated SEO and SEM Planning, Funnel-Based Keyword Targeting, Budget-Conscious Campaign Execution, Technical Audits

Content & CMS

WordPress, Shopify, Magento, On-Page Optimization, Schema Markup, E-E-A-T Content Structuring

Technical Tools

Google Ads, GA4, Search Console, Ahrefs, SEMrush, Screaming Frog

Reporting & ROI

Performance Dashboards, Lead Attribution, KPI Analysis, Revenue-Linked Reporting

Leadership

Cross-Functional Team Coordination, Workflow Optimization, Internal Training, Campaign Structuring

Certifications

Professional certifications.

Introduction to Google SEO University of California, Davis
Advanced Search Engine Optimization University of California, Davis
Optimizing a Website for Google Search University of California, Davis
Responsive Web Design University of London
Responsive Website Basics University of London
AI SEO Specialist Dabudai

Approach

How I run a campaign.

01

Deep Audit

Every engagement begins with deep analysis of current positioning across all relevant AI platforms: evaluating how major generative engines interpret the business, identifying content gaps preventing proper categorization, and benchmarking against competitors capturing AI-driven traffic.

02

Strategic Implementation

Customized strategies addressing specific weaknesses while building on existing strengths: content architecture restructuring, technical optimization, authority building, and multi-platform positioning for visibility regardless of which AI tool prospects prefer.

03

Ongoing Optimization

Continuous monitoring and refinement as AI platforms evolve and competitor strategies change, tracking performance across all major generative engines and adjusting based on real response patterns, not assumptions.

Limited availability

Work with someone
who owns the result.

I work with a limited number of clients each quarter. If you're serious about search visibility, let's talk.